iWillandTrust
iWillandTrust is the only attorney-reviewed website where users can create a will or living trust, durable power of attorney, healthcare power of attorney, and a living will. Joe had the opportunity to work with iWillandTrust’s founder to design an identity package for her product. The final identity utilizes a hand-drawn tree symbolizing growth and stability, which are core elements of the estate-planning service.
Scope
Art Direction
Brand Identity
Brand Strategy
Collateral Design
Illustration
Industries
Estate Planning
Legal Services
iWillandTrust
iWillandTrust is the only attorney-reviewed website where users can create a will or living trust, durable power of attorney, healthcare power of attorney, and a living will. Joe had the opportunity to work with iWillandTrust’s founder to design an identity package for her product. The final identity utilizes a hand-drawn tree symbolizing growth and stability, which are core elements of the estate-planning service.
Scope
Art Direction
Brand Identity
Brand Strategy
Collateral Design
Illustration
Industries
Estate Planning
Legal Services
“Working with Joe Horton was one of the best business decisions I have made. He designed my company’s logo, color scheme, and other marketing materials. His work is the best in town in my experience. Highly recommend.”